Privacy policy

1. Introduction & Overview

At www.mlsoccerJerseys.com, operated by Euro Soccer Shop, your privacy is our top priority. This comprehensive Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, make purchases, or interact with our services. We are committed to transparency and compliance with global data protection standards including GDPR, CCPA, PIPEDA, and other applicable regulations. Our advanced security measures ensure your MLS soccer gear shopping experience remains safe, secure, and personalized.

2. Information We Collect

We collect information to provide and improve our services, personalize your experience, and communicate with you about products, services, and promotions.

2.1 Personal Information You Provide

• Account Information: Name, email address, password, phone number when you create an account

• Order Information: Billing and shipping addresses, payment details (processed securely through encrypted channels), phone number, email

• Customer Service Communications: Information provided when you contact our support team via email or contact forms

• Marketing Preferences: Communication preferences and subscription choices

• Customization Details: For personalized jerseys - name, number, size preferences, and other customization requests

2.2 Automatically Collected Information

• Device Information: IP address, browser type and version, operating system, device type, screen resolution

• Usage Data: Pages visited, time spent on site, clickstream data, referring/exit pages, date/time stamps

• Location Data: Approximate location based on IP address (country, state, city level)

• Cookies and Tracking Technologies: Session cookies, persistent cookies, web beacons, pixels, and similar technologies

• Purchase History: Previous orders, browsing patterns, cart abandonment data

3. How We Collect Information

3.1 Direct Collection

• When you register for an account

• During checkout and payment processing

• When you subscribe to our newsletter

• Through customer service interactions

• When you participate in surveys, contests, or promotions

3.2 Automated Collection Technologies

• Essential Cookies: Required for site functionality and security

• Analytics Cookies: Google Analytics, Hotjar for user behavior analysis

• Marketing Cookies: Facebook Pixel, Google Ads, Pinterest Tag for advertising optimization

• Personalization Cookies: Remember preferences, shopping cart contents

• Social Media Plugins: Integration with social platforms for sharing and engagement

4. Purpose of Data Collection

4.1 Order Processing and Fulfillment

• Process payments through PCI-DSS compliant gateways

• Arrange shipping with logistics partners (USPS, DHL, FedEx)

• Provide order confirmations and tracking information

• Manage returns and exchanges per our Returns Policy

• Customize jersey printing based on specifications

4.2 Customer Service and Communication

• Respond to inquiries and support requests

• Send important notifications about orders and account changes

• Provide personalized recommendations based on browsing history

• Conduct customer satisfaction surveys

• Manage loyalty programs and promotional offers

4.3 Marketing and Personalization

• Send promotional emails (with opt-out options)

• Display personalized product recommendations

• Create targeted advertising campaigns

• Analyze shopping behavior for service improvements

• Develop new products based on customer preferences

4.4 Security and Fraud Prevention

• Detect and prevent fraudulent transactions

• Monitor for suspicious account activity

• Protect against unauthorized access to systems

• Comply with legal and regulatory requirements

• Maintain system integrity and data security

5. Legal Basis for Processing (GDPR Compliance)

For European Economic Area (EEA) residents, we process personal data based on:

• Contractual Necessity: To fulfill orders and provide requested services

• Legitimate Interests: For marketing, fraud prevention, and service improvement

• Legal Obligations: To comply with tax, accounting, and regulatory requirements

• Consent: For certain marketing communications and cookies

6. Data Sharing and Third-Party Disclosure

6.1 Service Providers

We share information with trusted partners who assist in operations:

• Payment Processors: Stripe, PayPal, Authorize.net

• Shipping Carriers: USPS, DHL, FedEx, UPS

• Cloud Hosting: AWS, Google Cloud Platform

• Analytics Providers: Google Analytics, Hotjar

• Email Marketing: Mailchimp, Klaviyo

• Customer Support: Zendesk, Freshdesk

6.2 Business Transfers

In the event of merger, acquisition, or asset sale, customer information may be transferred as part of business assets.

6.3 Legal Requirements

We may disclose information when required by law, court order, or government request.

6.4 International Data Transfers

Your data may be transferred to and processed in the United States, Canada, European Union, and other jurisdictions where our service providers operate.

7. Advertising and Analytics Partners

7.1 Targeted Advertising

We work with advertising partners to display relevant ads:

• Google Ads: Retargeting based on site visits

• Facebook/Instagram Ads: Lookalike audiences and engagement tracking

• Pinterest: Product catalog synchronization

• Microsoft Advertising: Search and display network

7.2 Analytics and Optimization

• Google Analytics: Traffic analysis and user behavior

• Hotjar: Heatmaps and session recordings

• Optimizely: A/B testing and conversion optimization

• SEMrush: SEO performance tracking

8. Your Rights and Choices

8.1 Access and Control

• Access your personal information

• Correct inaccurate or incomplete data

• Request deletion of your information (right to be forgotten)

• Object to processing of your data

• Request restriction of processing

• Data portability rights

8.2 Marketing Preferences

• Opt-out of marketing communications using unsubscribe links

• Adjust email frequency preferences

• Manage push notification settings

• Control SMS marketing preferences

8.3 Cookie Management

• Browser settings to block or delete cookies

• Cookie consent management tools

• Do Not Track browser signals (we currently do not respond to DNT signals)

• Third-party opt-out tools for advertising

9. Data Security Measures

We implement comprehensive security protocols:

• Encryption: SSL/TLS encryption for data in transit

• Secure Storage: AES-256 encryption for sensitive data

• Access Controls: Role-based access and authentication

• Regular Audits: Security assessments and penetration testing

• Employee Training: Data protection and security awareness

• Incident Response: Breach notification procedures

10. Data Retention Periods

We retain information for necessary periods:

• Order Information: 7 years for tax and legal compliance

• Account Information: Until account deletion request

• Marketing Data: Until opt-out or account deletion

• Analytics Data: 26 months aggregated and anonymized

• Customer Service Records: 3 years for quality assurance

11. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information.

12. International Compliance

We adhere to:

• GDPR: For European Union residents

• CCPA/CPRA: For California residents

• PIPEDA: For Canadian residents

• LGPD: For Brazilian residents

• Other Applicable Laws: Based on user location

13. Do Not Track Signals

We do not currently respond to Do Not Track browser signals. We await development of industry standards for DNT technology.

14. Changes to This Policy

We may update this policy periodically. Material changes will be communicated via email or site notifications. Continued use after changes constitutes acceptance.

15. Contact Information

For privacy concerns, questions, or to exercise your rights:

• Email: [email protected]

• Data Protection Officer: Attn: Privacy Team

• Response Time: Within 30 days for requests

16. Additional MLS-Specific Privacy Considerations

As a retailer of MLS soccer merchandise, we:

• Protect fan preference data for team-specific marketing

• Securely handle customization requests for personalized jerseys

• Maintain confidentiality of bulk order information for team purchases

• Respect intellectual property rights in all data processing activities